How to Write Good


When you are marketing your story, you need to be able to tell it well. It is copy writing. It is communications. At Aberdeen, our senior writers have over three decades’ experience providing copy for everything from new product launches, speeches, technical white-papers, press releases about new hires, social media content and website – just […]

Friday Fun…

Categories: Blog, Copy writing

Ernest Hemingway’s Top 5 Tips for Writing Well Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and […]

Your Nonprofit Needs a Blog?

Categories: Blog, NonProfit, Web

Should Your Nonprofit Have a Blog? What’s a Blog?   An abbreviation of “weblog,” blogs are websites that take the form of online journals, updated frequently with running commentary on one or many topics.   A blog is the absolutely easiest way to provide regularly updated information to your audiences. Because blog creation process is […]

Our New Website Is Up!

Categories: Blog, Design, News, NonProfit, Web

Hello out there! We are very excited that our new website is up and running! We will be putting up regular blog posts on marketing for businesses and no-profits as well as other topic that interest and amuse us. Feel free to share the posts and your thoughts. Enjoy!