Copy writing

How to Write Good


When you are marketing your story, you need to be able to tell it well. It is copy writing. It is communications. At Aberdeen, our senior writers have over three decades’ experience providing copy for everything from new product launches, speeches, technical white-papers, press releases about new hires, social media content and website – just […]

Friday Fun…

Categories: Blog, Copy writing

Ernest Hemingway’s Top 5 Tips for Writing Well Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and […]