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How to Write Good

When you are marketing your story, you need to be able to tell it well. It is copy writing. It is communications. At Aberdeen, our senior writers have over three decades’ experience providing copy for everything from new product launches, speeches, technical white-papers, press releases about new hires, social media content and website – just to name a few examples. Each assignment is interesting and unique. We also like to have a little fun!

HOW TO WRITE GOOD*

1. Avoid Alliteration. Always
2. Prepositions are not words to end sentences with.
3. Avoid cliches like the plague. They are old hat.
4. Comparisons are as bas as cliches.
5. Be more or less specific
6. Writers should never generalize.
Seven: Be consistent!
8. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
9. Who needs rhetorical questions?
10. Exaggeration is a billion times worse than understatement.

* We are not the original author of How to Write Good, but it is too good not to share. Enjoy!

 

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