Greenwich Sentinel Newspaper
Aberdeen worked closely with the founding Publisher of the Greenwich Sentinel, a new weekly newspaper, to establish brand, website and social media presence. We created a launch campaign that introduced the newspaper to the community and established community support among town leadership, influencers and residents throughout town. In just three years, the Sentinel has now become the leading news source in the community in both its print and digital formats. It has the largest (and still growing) and most engaged social media presence of any media outlet within Greenwich.